1&1 Internet, Inc., the world’s largest Web host by known servers, today released a logo that customers can use to promote that their website is eco-friendly.

According to recent surveys, website owners may see a boost in online business by displaying the “Green Logo.” The ‘SMB Green Study,’ conducted by WIRED Magazine and Vision Critical of some 543 U.S. adults found that a green-powered website may be a deciding factor when selecting which retailer to purchase from. The study shows that over 60 percent of American consumers admit to being swayed to purchase from an online shop if the website identifies itself as using green energy. In fact, 70 percent said they would respond positively to a green logo.

1&1 encourages customers to join the 1&1 green movement by using the logo on their website. The “Green Logo” can be downloaded from the Marketing Center of the 1&1 Control Panel or from the 1&1 Image Archive (http://press.1and1.com/xml/images).

Recently, 1&1 announced that its Lenexa, Kansas Data Center has been recognized by the U.S. Environmental Protection Agency (EPA) as a Green Power Partner for its continued efforts to protect the environment.

In 2008, 1&1’s 55,000 square foot data center in Lenexa, Kansas became fully green-certified by Green-e, in cooperation with the Bonneville Environmental Foundation. The facility delivers on its promise to offset 100 percent of its used energy with renewable energy certificates. With all of 1&1’s worldwide data centers powered by green energy, 1&1 is the first globally green Web host amongst today’s providers.

Since 2003, 1&1 Internet Inc. has been at the forefront of encouraging U.S. small businesses and consumers to adopt the Web. 1&1 is the one-stop-shop for Web solutions, providing 24/7 technical support and the security of its state-of-the-art green data centers. 1&1’s green efforts will offset emissions of over 30,000 tons of CO2 per year. As the world’s largest Web host, 1&1 is well placed to deliver a high quality service to its customers. The company currently holds over 9 million customer contracts and manages over 10 million domain names.